The world of the Internet is constantly changing
I started to use the Internet shortly after it became widely available in the UK. Since then it has changed a lot and keeps changing all the time.
Who would have thought that Facebook would have become so popular? Who would have thought that smart phones would begin to replace desk top computers as the main instrument to connect to the ‘net?
These changes keep us on our toes. We have to understand what is happening in the web-o-sphere; the growth of social media offers a wide range of opportunities. There are also several ‘threats’ posed by the changes taking place and I have already written about web sites becoming redundant.
Those who use the Internet for business purposes need to be aware of the opportunities. Enterprise is largely about seizing opportunities. so, if your business does not have a page on Facebook, you are missing opportunities to make contact with new customers. If you do not use Twitter, you are missing opportunities to push your message out to people.
All of these facilities now exist on the Internet but they will work for you if and only if you use them regularly. I appreciate I am writing for myself but I guess we are all in the same boat. Running a business is a complicated activity that requires a good deal of dedication and considerable agility with personal time management.
If you have a blog, you should go on it and post at least once a month. If your blog is simply one of a number of on-line facilities that you use, then monthly updates are a must do line in your calendar. If your blog is your main outlet, then it’s either a daily or at least weekly duty.
Tweeting is fine if you have several hundred highly relevant followers. If your Twittersphere includes less than 50 high relevance people, then your main job should be trying to get more quality followers. It matter not how many people you follow, What matters is who is going to read your tweets.
If you have set up a business page on Facebook, you need to go on it regularly. How regularly will depend on how many people are seeing it. There is little point in writing daily postings if no one is reading them. The world of social media is all about audience.
Without an audience you are performing to an empty room. Like a singer or band, you have to go out there and win fans. In the business world, it is also about the quality of the fans you attract. That means finding people who are likely to buy from you. There is something to be said for being a familiar face in the market place. When your name pops up all over the place, people become familiar with your name or brand. That increases consumer confidence.
I could write all day along these lines but I have a long ‘to do’ list to get through. If you would like to attend a workshop on using the Internet for business, drop me a message on my Facebook page.
If I have events coming up I can tell you about them; alternatively if you come with a few other people, I can do a workshop – just for you.
[My business – B2B Web – closed in 2016 when I retired.]