Tag: Leicester

  • Blog changes

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    This blog* has changed again.

    26th March 2014

    Today, this blog changes again. Having been the blogsite for Arts In Leicestershire, it now becomes the output for music writer Trevor Locke.

    The reason for the change is that both websites are changing and hence I have decided to re-position this blog.

    This is partly about wanting to have a platform that is independent of those other things, in which I am engaged, and partly about wanting more freedom and flexibility to publish my writings.

    I will still have a desire to write about music and most of that will be connected in some way to my local scene here in Leicester. There will be times when I will want to discuss broader aspects of music and this will allow me more scope to do that.

    *when it says ‘this blog’ it was referring to the old GYBO blog.

  • Flash gigs

    We have just come up with the idea of putting on a flash-gig as a way of getting people to come to our show.

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    I don’t know what it is like in other cities, but in Leicester, it is really, really difficult to get people to come to gigs.  There are over 8 live music venues in this city putting on gigs nearly every night of the week.  There are over 300 local rock bands all of whom want to play as many times as they can in Leicester venues.

    This means that competition for the limited number of fans who are prepared to go out and see live bands is fierce. Most of the publicity for gigs is done on the Internet – through social networking outlets and the websites where shows can be posted. Printing vast quantities of flyers and posters is not just expensive – it’s almost non-productive.  If you go into our live music venues the walls are plastered from floor to ceiling with posters and there are always piles of flyers everywhere you look.

    You can book a line-up of bands several weeks ahead only to find that by the time your own gig comes round, several other venues have started to publicise gigs that are in competition with your own. This is partly why we came up with the idea of a flash gig – an event date where we spot a date where not much else is happening and then we jump in, book a venue, some bands and then flog the publicity like mad.

    It might work.  We shall see.  If everybody starts doing it might lose its edge.  As an idea, it had its wow-factor. Every time we have put on a gig we have planned it carefully months in advance.  We have done all the things that promoters are supposed to do. Worked steadily and consistently with the online publicity. Printed posters and flyers and trudged round trying to get people to take them.

    The big night arrives. We think our bands are really great. We think we have got all the elements right for a top night of live music. We wait for the queues to form at the door.

    Then disappointment. Fewer people turn up than we had expected and we begin to wallow in self-doubt, wondering where we went wrong.  This pattern is repeated for touring bands – those who want to come to play in Leicester because they have heard its a place with good venues and lots of popular support bands. They have played up and down the UK but they fail to pull as many gig-goers as the little newbie band that went on first.  It can be a hard life for both promoters and bands.

    After several years of putting on gigs, I can’t just give up.  There are just so many bands that I really like and want to book for gigs. I want to big them up because I think their music is just so great. I try to think outside of the box, try out new ideas to see if they work any better than the conventional wisdom of how to market shows.

    So, we try the ‘flash-gig’.  We will let you know if it works. [In fact, it worked really well and was a great success.]

    Postscript

    If you want to see what happened to our ‘flash-gig’ you can read the report on our page

    Arts In Leicester’s Flash Gig [no longer available online.]

  • Comment on Artsin Magazine

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    This page forms part of our archives

    We welcome the comments of readers of our online magazine, Arts in Leicestershire.

    If you have read our magazine, leave us a comment about it.  Please comment on the magazine as a whole or on any one article or news item.

    Feedback from readers will help us to develop our content.

  • Major new music festival showcase for Leicester?

    At the Mayor’s Arts & Culture discussion tonight, held at CURVE, I asked Sir Peter Soulsby if the city would support a major music festival in Leicester to showcase our amazing local talent to the rest of the world and of course to the people of Leicester.

    Sir Peter’s reply was predictable:  yes he would support the idea but don’t ask me to fund it. A city making cutbacks can’t afford to fund a major arts festival of any kind.

    Here are some of my ideas to take this concept further.

    (1) The city council controls the parks and open spaces where an outdoor music festival could be held. LCC normally charges for a whole range of costs in mounting any event held in its parks.  Could the city council support such an event by minimising the costs due to itself? Rather than providing funds, can the council support it in kind?  Would the Mayor support approaches to private sector investors to take the idea on board? Can the council give added value to potential businesses if they supported the festival?

    (2) There are several major national live music companies that already run outdoor music events.  Putting on a music festival is feasible if the right private sector backers could be found to meet the core infrastructure costs.  We could even discuss the idea with the Arts Council.

    (3) Leicester has a huge wealth of talent across all genres of music. An inner city festival next year could attract enough of a crowd to fund an event through ticket sales, given reasonable ticket prices.  In an ideal world we would all want to see a free event, like the one that took place a few years ago that was paid for by the BBC’s Radio 1 and attended by a crowd of 100,000 people.  Admittedly this was headlined by big named acts but even Leicester now has some national level acts from our own city that could draw big crowds.

    (4) My idea of a showcase festival is one where all the acts are musicians and artists who were either born here or who have moved here and are now active local residents. This would put Leicester music on the map both nationally and for local people to find out more about our most talented bands, singers and rappers.

    (5)  The festival could be feasible if it attracts private sector investment but the city council could play a pivotal role in allowing the event to take place (e.g. on Abbey Park or Victoria Park.) It would also have a role part to play in co-ordinating the range of public sector authorities that must be involved in large events.

    (6) I know that Summer Sundae and Oxjam Festivals do provide a platform for local bands and acts to get on stage in front of big audiences but this festival would beexclusively for local music and there is certainly enough talent in this city to make a really good music festival.

    I would welcome comments from people about this idea, particularly from the music community.  If there appears to be support for the idea from local people then it can be developed into a proposal for the Cultural Strategy Group that is being headed up by the Major’s Office.

    Trevor Locke, 16th June 2011

  • Leicester’s rock bands: breaking news

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    We gather news from our local bands; follow our breaking news stories.

    For actual news go to Music in Leicester magazine.

  • Arts news

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    Today we asked Leicester’s Mayoral Candidates for their views on cutbacks to the arts. We know times are hard but Museums and Art Galleries play a valuable role in supporting young people, students and community members to reach educational and cultural resources. So, we want to find out what the candidates for Mayor of Leicester think about how the city can continue to support the arts.